ASPIRE

ASPIRE (A Smoking Prevention Interactive Experience) is a free online educational resource from The University of Texas MD Anderson Cancer Center. ASPIRE delivers tobacco prevention education to teens and adolescents at a self-directed pace. I was the lead producer on this project and oversaw the entire creative and logistic process. The project was completed in 18 months, and over 125 people worked on it to bring it to life. It has 5 modules of animated content, about 45 minutes of live testimonials, a live video intro of the game and a “choose your own adventure” style interactivity throughout the platform. There is approximately 3 and a half hours of content in the platform.

Watch the trailer below.

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